Silkweb Group
Trim, Co. Meath
+353 1 685 3111
+44 203 3933320

Case Study – Dublin Limos Transformation and Huge Traffic Increase

Case Study - Dublin Limos Transformation and Huge Traffic Increase

Last month we underwent a project to transform AAA Limos old static unresponsive website. This is an insight how we increase traffic to a website. It was lacking a certain look that a limo company conveyed and the old HTML architecture was weak for SEO compared to the WordPress foundation. Long story short we transformed the site with a few extra pages from the left image to the right.

As well as being better in layout, the site is far more effective for SEO. We have made sure that Dublin Limos is receiving targeted ‘buying’ traffic from Google and social media. By making sure that some pages have a balanced keyword density, Google then understands what the site is about and puts the site in a better more relevant position on its search engine.
For example, on the ‘Debs’ page, we scatter keywords such as ‘debs limos’, ‘debs limousine’ etc. throughout the page. These are high search volume keywords that are specific to the business.

Importance of being Mobile Friendly

The benefit of being mobile friendly is more important than ever. In the below screenshot you can see that half of the users of were on mobile. So if your website is not mobile friendly you are effectively halving potential customers and revenue.
Even in 2016, we wrote an article on google splitting it’s search engine results between mobile and desktop.

The Results after 1 month

AAA Limos traffic has increased over 900% since the start of December 2017 when the new website and analytics went live. As you can see from the images below there is massive growth and still growing. The effect on business has been through the roof according to Dave from Dublin Limos.

increase traffic on website

You can see the exponential growth each day.

We cannot divulge numbers but as you can see the site is growing fantastically.

increase traffic on website

We can see half of the traffic are using mobile, the other half are desktop and tablet.

Good thing we redesigned the website for mobile because studies show users can get agitated when having to pinch in and out on a website, they would sooner leave and find another.

increase traffic on website

Most of the traffic is organic search with some social media and little direct. The image shows lots of organic searches coming from Google, this is all down to good SEO.

In Conclusion

All in all the redesign of the website was effective with users staying on the website for on average of 3 minutes before visiting the booking page. The biggest advantage was the on-site Search Engine Optimisation that we completed. If you would like to speak to us about our SEO Services or Web Design then please don’t hesitate to contact us.

If you would like to avail of our SEO services and get your website producing sales and traffic then give us a call on 01 6853111

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