Google is splitting its Search Index
Google is splitting its Search Index, Google will show different search results to mobile and desktop
To-Day which ever you use phone or computer; you’ll see the same results. But in a few months this will change. “Google is going mobile-first”, which is something that Silkweb have encouraged Business owners to do since 2015 when we asked How important is a Responsive Website?
In Jan 16 we told you about One of the biggest changes that Google announced in the past ten years
Never before have Google and as a result Silkweb given so much advance notice about an search engine updates, When Google splitting its search index in the coming month
This will mean that mobile and desktop searchers will end up getting different results, websites, and the most up-to-date mobile friendly.
This mammoth change is as a result of mobile search overtaking desktop search.
Google will have separate index for mobile which allows Googlebot to only crawl the responsive/mobile version of a web site indexing it thus this site will only be found. Thereby improved content to people searching on smartphones.
Having a mobile Responsive website will not enough. Speed matters Google’s ranking algorithm will take this into account, but according to Google 53% internet users, will leave a site or web page if it doesn’t load within 3 seconds.
Sites that load in 5 seconds vs 19 seconds witnessed:
• higher view ability
• longer average sessions
• lower bounce rates
Other top findings from Google’s study include:
80% of people use a smartphone
67% of people use a desktop computer
16% of people use a tablet
57% of people use more than one type of device
27% of people use a smartphone only
14% of people use a desktop computer only
November 17, 2017
June 28, 2017
January 23, 2017