Voice search is the future & you can’t afford to ignore it.
I would like you to take a few minutes with this article and visualise buying a product, finding a restaurant in your current location, or look for somewhere you can get a puncture fixed. But this time with a verbal command.
Yes, you have known for some time you could do this on your phone but I predict this will be the new trend of voice technology and it might not take too long before it’s mainstream.
The attraction of voice search is unquestionable – it’s quick, it’s hands-free, it allows you to be more specific, and it also lets you multitask.
- Will voice search have implications for your business?
- Why do you need to understand voice search?
- How will voice search impact your business?
Read on as I help you understand voice search and hopefully how you can benefit from it to develop your business.
But first, what is Voice search and how does it work?
Voice search in the main refers to your phone or computer which has a digital assistant. Google’s Microphone, Apple’s Siri etc. These are voice controlled AIs (Artificial intelligence) which we use for voice search.
You ask the question it gives you the answer, in most cases it’s correct.
Here’s the clever bit, the device knows your location and has an idea of what you like because of your search history.
We don’t type the way we speak. Example, you are you would like to take a break in London. So you type, “Weekend breaks in London”. When you use speech, you’re more likely to say, “Find me a weekend break in London for £300”.
From this, the AI can tell exactly what you are looking for, down to your budget.
It’s not only about the keywords in a search. Google is now trying to understand the meaning and intent behind the search so they can give the best results. This is done using the algorithms Hummingbird and RankBrain. We have provided an understanding of these algorithms in previous articles.
So you get you break in London and you are strolling down Bond Street and you fancy a good coffee and pastry, so you ask your phone, “find me a good coffee and pastry shop”. The result will filter based on your location, Positive reviews, and the number of check-ins on social media.
This means you need to pay more attention to keywords in your content that are relevant to your local searcher.
Keyword research is essential if you want to be found. Focus on long-tail keywords, add a FAQs section on your website, and answer the questions your customer is likely to ask.
Make sure your site is mobile-friendly.
Make sure your site has an SSL Cert.
Voice search is the future you can’t afford to ignore it.
January 11, 2018
November 30, 2017